Management with Marketing MSc 2017-18

This course also available for 2018-19 entry

About the course

This suite of management courses offers a wide and flexible range of options and is designed for students either continuing their management and business-related knowledge or, particularly, students from other non-business academic disciplines. As such, it's an excellent opportunity for students, from a variety of backgrounds, to acquire awareness and insights into professional management principles and practice.

We will equip you with the necessary knowledge of key management areas such as marketing, finance, people management and strategy which are covered on all routes. In addition you can choose to keep your Master's award quite broad or tailor your Master's award to specific specialism in Marketing through the following modules:

• Strategic Brand Management

• Social Media Marketing

Further specialisation and an opportunity to pursue an area of business management that interests you or which you are passionate about comes in your choice of project. You have a choice of two routes: Research Route or the Consultancy Route.


Start date:
This course has multiple start dates:
25 / 09 / 2017
08 / 01 / 2018

Duration:

2 years part-time - January and September start

Entry requirements

•  An Honours degree (2:2 or above) in any subject or an equivalent professional qualification. Applicants with other professional qualifications and/or experience will be considered individually.

•  In exceptional cases students with no appropriate qualifications but substantial work experience, who can demonstrate ability to benefit from postgraduate study, will be considered. Candidates' suitability will be assessed to evaluate their application in line with the University's Accreditation of Prior Experiential Learning procedures.

•  Students wishing to transfer into the MSc Management suite from other awards or other universities will be considered on an individual basis based on the modular credit and learning outcomes already achieved.

Contact:

Tel: 01484 472956
E-mail: sbuscourseadmin@hud.ac.uk

Connect with us...
Facebook: /HudBus
Twitter: @UoHBusinessSch
Instagram: thebusinessschool

Places available:
(this number may be subject to change)

Location:
Huddersfield, HD1 3DH

Apply now Book on an Open Day or Study Fair Order a prospectus Ask a question

Course content

You will study the following modules:

Marketing Management

The module is structured to give you a theoretical and practical understanding of managerial marketing decision making. You will be introduced to general marketing concepts and the techniques and tools of market analysis required for developing and implementing effective marketing strategies.


Strategic Management

This module provides you with a substantial body of knowledge relating to the principles of strategic management in particular the two broad areas of techniques for analysing organisations and their environments and the identification of appropriate strategic choices. You will be encouraged to practice analyses and strategic designs throughout the delivery of the module.


Professional Skills

The module provides you with a theoretical framework for analysing your professional skills and reflect on your own strengths and weaknesses. This assessment will then form the baseline from which to develop a plan for your own professional development during their period of studies. You will need to demonstrate that you have developed new skills and competences over the duration of the module through a portfolio. 


Managing People in Organisations (F/T)

Managing People in Organisations is an extremely practical module which introduces critically analyses and evaluates key elements of Human Resource Management and Organisational Behaviour to enable effective deployment of people within organisations. A strategic exploration of the global context within which people work and are managed is also carried out through a range of organisational behaviour concepts and theories.


Finance for Managers

This module enables you to develop an understanding of the purposes and uses of financial information, together with the ability to use quantitative skills to improve performance management and decision making within an organisation.


Strategic Brand Management

This module aims to allow you to develop a critical understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. It is designed to provide a systematic understanding of how strategic decisions are made to build strong and successful brands.


Social Media Marketing

This module is designed to introduce you to Social Media Marketing. It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. Students will use a variety of social media tools and platforms to design, manage, and optimise campaigns.

Choice of Research or Consultancy route:

Final Project/Research Route

Research Methods and Techniques

This module is a designed to prepare you for your research. The module looks at how to choose your topic, how to research the current knowledge in your area of interest, and quantitative and qualitative research methods. The module is assessed through the completion of a literature review and proposal for your research paper or dissertation. You will be supported both by the module team and an individually assigned supervisor.


Research Paper

This module entails conceptualising, designing and conducting a piece of research using methods appropriate to your field of study. You will select a research topic which corresponds to your own particular interests and develop a more specialised knowledge and understanding of this area.


Final Project/Consultancy Route

Consultancy Skills

This module prepares you for the Applied Consultancy Project. It introduces the theory underpinning the process of consultancy in organisations. The module will analyse various models of consultancy and you will explore different stages in the consultancy cycle including: the purpose of consultancy in business context, project scoping and contracting, information gathering, analysis and report, action planning, implementation, review and exiting. You will also critically examine your own consultancy skills.


Applied Consultancy Project

The consultancy project provides the opportunity to engage in an applied consultancy project, normally investigation with a business sponsor and provide solutions to a commissioned business problem. Students teams will be expected to engage in the process of scoping the project with the business client, undertake the necessary information gathering, analyse the information and make recommendations. Such company problems may be of a strategic or operational nature, thus allowing you to draw on several disciplines in order to apply theory to current business practice.

In the Research Route, you can choose an area of research of personal interest and related to your subject area in Management, with a view to conducting original research that can help illuminate understanding of a particular area of business. In the Consultancy Route, you will be engaged in a ‘real world' project, normally with a business sponsor and provide solutions to a commissioned business problem. You will work in small teams to engage in the process of scoping the project with the business client, undertake the necessary information gathering, analysing the information and make recommendations back to the client.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.

Professional links and accreditations

The Business School is an official HE Partner of the Chartered Management Institute (CMI) and you have the opportunity to gain an additional professional qualification from the CMI.

Teaching and assessment

We use a range of teaching and learning approaches to help you develop your knowledge and skills; including seminars, tutorials, lectures and case studies. Modules have different teaching and assessment strategies, some modules are based on individual work and others on group work. Many aspects of teaching and assessment are grounded in real life situations and, where possible, live projects are incorporated into the teaching. You will also get the opportunity to engage with professionals and consultant guest speakers who are members of the Strategic Planning Society (SPS).

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Huddersfield is the UK's only university where 100% of the permanent teaching staff are fellows of the Higher Education Academy (HEA).

We are the UK's only university where 100% of permanent teaching staff are Fellows of the Higher Education Academy*

*permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.

How much will it cost me?

In 2017/18, the part-time tuition fee for UK and EU postgraduate students at the University of Huddersfield will generally be £425 per 15 credit module and £850 per 30 credit module (see Fees and Finance for exceptions). Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X). If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Postgraduate students (full or part-time) can now receive tuition fee support to cover the cost of their studies. You may be eligible to access up to £10,280 in loans towards your study costs. You can find out more from Student Finance England

Please email the Student Finance Office or call 01484 472210 for more information about fees and finance.

Funding

Postgraduate students (full or part-time) can now receive tuition fee support to cover the cost of their studies. You may be eligible to access up to £10,280 in loans towards your study costs. You can find out more from Student Finance England

Other information

For advice and guidance on your part-time postgraduate study options join us at our next Part-time Study Evening.

How to apply

Research community

Opportunities for course progression include the traditional PhD or a Master's by Research; a one year, full-time research degree. It contains little or no formal taught component and is attractive if you want a briefer research-based degree or prepare for a full PhD.

Research plays an important role in informing all our teaching and learning activities. Through research our staff and students are contributing to the latest developments in their field. Research in the School has a strong focus on applied research in the key areas of leadership and management development, work-based learning and the ageing workforce. Our guiding vision is to conduct research that promotes excellence in management thought, innovation and application.

For more detailed information please visit our research pages.

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