Hospitality Business Management with a Modern Language BA(Hons) 2017-18

This course also available for 2018-19 entry

Want to join us in September? You can now apply via Clearing


About the course

In the global hospitality industry, hospitality business leaders need to have an in depth understanding of management. Hospitality Business Management students undertaking a modern language at Huddersfield do just that, studying a language alongside international business specifically applied to the distinctive aspects of the hospitality industry. The course is designed around what the Hospitality industry wants, ensuring that our graduates are in the best possible position to go directly into challenging and rewarding positions within multi-national organisations both nationally as well as globally. Our excellent employability record is a direct result of students developing critical skills in business management, which lead to career opportunities in the highly competitive and international work environment of Luxury Hotels and Resorts Management, and other high-end Hospitality Businesses. The course content benefits from input from the hospitality industry. Continually evolving, modules are designed to progressively build knowledge and understanding of the core management subjects, focusing on finance, marketing, human resources and operations management alongside hospitality specific options.

Here's what current Hospitality Business Management student Simon has to say about his course.

UCAS code:

Start date:
18 / 09 / 2017


3 years full-time

4 years inc. placement year

Course type:

Full Time inc. placement year


Clearing helpline:
03301 232 277

Course content

Year 1

Year 1 includes fundamental management modules as well as the inclusion of personal and professional development which will build and grow throughout your time on the course.

Core modules:

Markets and Marketing

This module explores the behaviour of markets and the responses of organisations through their marketing activities. It will help you to develop an understanding of marketing theory and practice and help you to develop the skills to produce a well-researched marketing plan.

Behavioural Approaches to Work and Society

This module analyses the sociological, psychological and cultural influences on people in organisations and the ways in which these factors affect how organisations function and operate. You’ll explore the role of the manager and the theories and frameworks that support managers.

Professional Skills and Finance

This module has two components. In the first term you’ll be given an opportunity to develop the personal and professional skills needed to be an effective hospitality manager. These include report writing, presentation skills, information retrieval and team working skills. The second term is an introduction to essential accounting concepts that you’ll need in order to feel confident about managing a business.

Elected Modern Language

Year 2

Year 2 builds on the core subjects and includes more specialised areas, all invaluable for a career in the hospitality industry.

The international field trip is also a significant feature of year 2 and integrates learning from all modules, both formally and informally, to illustrate the application of theory in an international context. Previous trips to France, Switzerland, Spain and Malta have been well received with students enjoying this aspect of the course.

Core modules:

Consumer Behaviour and Experiential Marketing

This module will build upon your knowledge of marketing from an experiential and consumer-orientated perspective. You’ll have the opportunity to extend your knowledge of contemporary approaches through studying experiential and online marketing. The module should also help develop your understanding of the key factors that motivate individuals to consume experiential provisions (i.e. events, hospitality and torusim) and you’ll have the opportunity to gain skills to identify potential markets for marketing strategies.

Human Resource Management for Hospitality Management

The understanding of human resource management is vital to the success of organisations within the hospitality, events, tourism and leisure industries. This module provides an introduction to aspects of Human Resource Management & Development and will demonstrate the contribution that they can make to organisational success. It focuses on the diverse roles of HR specialists and line managers in relation to aspects of employee resourcing, relations, reward, learning and development, planning, recruitment and selection, appraisal and performance management.

Food, Culture and Society

This module investigates and evaluates the development of national, regional and international cuisine and its wider impact together with the implications for the economic and social environment. Contemporary development within food and beverage will be studied to help you to manage complex associated issues linked to the understanding of food, wine and culture. Innovation and concept development together with menu analysis and management is also discussed.

Management Theory and Practice for Hospitality, Travel and Tourism Industries

This module engages in the development of organisation and management concepts and theories through the exploration of organisational social history, with significance given to contemporary managerial approaches applied at both corporate and operational level for the hospitality, travel and tourism industries. You’ll explore leadership issues, group dynamics, group decision-making, effective communication, organisational culture, structure, and change management processes.

Elected Modern Language

Year 3 – optional placement year The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

This supports the knowledge and experience gained in previous years with modules designed to develop a strategic perspective of hospitality management alongside detailed research skills.

Final Year

Core modules:

Research Methods and Hospitality Project

The principal outcome of this module is a fully developed undergraduate project. The module will commence with the writing of a proposal which will consist of the project title, its aims and objectives, an outline structure with the selected methodology, a proposed plan of work and its relationship to previous work, together with the principal references. To facilitate this, you will be exposed, via a combination of formal lectures and tutorial support, to a variety of project suggestions and a range of methods for carrying them out.

Strategic Management for the Hospitality, Travel and Tourism Industries

This module will address principles of strategic management and is applied to industry practice. It covers the four elements of strategic management, namely: Strategic Analysis, Strategic Choice, Strategic Implementation and Evaluation. You’ll have the opportunity to explore issues such as competitive advantage, sustainability, competence-based organisations, dispersion of knowledge, supply chain and value chain, mergers, acquisitions, strategic alliances, hostile takeovers, generic strategies, adaptive strategies, disruptive innovation and the digital age.

Management of Organisations for the Hospitality Industry

This module explores theories and applied concepts in contemporary management thinking for the hospitality industry. You’ll engage with issues such as business ethics, values, vision and mission, corporate social responsibility, leadership, learning and decision-making, managing performance, corporate and occupational identity, organisational and occupational culture, organisational and occupational commitment, innovation and adaptive change processes in the hospitality industry.

Elected Modern Language

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Huddersfield Business School's Placement Unit won the National Undergradute Employability (NUE) award in 2017 for ‘Best University Placement Service' for their hard work and innovative ideas.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to our students on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included companies such as Marriott, Fairmont Hotels and Resorts, Hilton, De Vere and Park Plaza, Red Carnation Hotels as well as Greenwich Country Club in Connecticut. Some of our students are currently working in the United States, Germany, Hong Kong and China.

Career opportunities

85%-95% of graduates from courses in this subject area go on to work and/or further study within six months of graduating. *

Previous graduates from this subject area have gone on to roles such as Sales & Marketing Manager, International Account Executive, Sales Manager and Food & Beverage Manager in organisations including Wyndham Worldwide, Inventive Leisure, Optimum Medical, Radisson Hotel, Q Hotels, Marriott Hotel (US) and Mitchells and Butler.*

*Source: DLHE survey and LinkedIn

Teaching and assessment

You will be taught through a series of seminars, lectures, workshops, live business case studies and field trips.In addition cutting edge E-learning in the form of the flipped classroom means that lectures are enhanced by directed private study. Students are provided with a selection of material such as notes and screen casts produced by the module tutors, and videos, journal articles and book chapters from third parties. Students complete a questionnaire on the material, to reflect upon the areas where they feel there are gaps in their understanding with the responses then informing the content of classroom sessions. This flexible and responsive method is popular with students and has seen an increase in grades achieved. Assessment will include exams, oral presentations, individual or group essays or reports, case studies, in-class tests, peer assessment, individual reflective learning portfolios, time constrained assignments, group projects and management and marketing projects or dissertations for final year students.

22% of the study time on this course is spent in lectures, seminars, tutorials etc.

If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.

Huddersfield is the UK's only university where 100% of the permanent teaching staff are Fellows of the Higher Education Academy.*

*permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.


The Business School was opened in 2010 at a cost of £17m and is the most eco-friendly building on campus. It's a state-of-the art facility and provides you with a modern, professional environment in which to learn and develop. Located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

The Learning Development Group (LDG) offer a dedicated service helping our students to improve their academic skills in areas such as referencing, presentations skills, time-management, academic reading, referencing or academic writing.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to our students on sandwich courses as well as giving advice in areas such as interview skills and preparing CV's and covering letters.

Excellent teaching rooms combine with fully-equipped computer labs to provide access to technology and learning resources alongside 'The Street' cafe which offers space for socialising, networking and relaxation over a wide selection of fresh food and hot and cold drinks.

How much will it cost me?

The full-time undergraduate tuition fee for 17/18 entry is £9250.

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).

If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Please email the Student Finance or call 01484 472210 for more information about fees and finance.

Further study

Progression to a postgraduate course is dependent on successful completion of your undergraduate studies. There may also be minimum qualification requirements such as a first class or higher second (2.1) degree. Please check the course details to confirm this.


If you are an international student (including EU) you can check if you meet our entry requirements (both academic and English language) by visiting our country pages.

If you do not meet the entry requirements you can consider completing a degree preparation programme (if you are from a country outside of the EU) at the University's International Study Centre (ISC). You can call the ISC on +44 (0) 1273 339333 to discuss your options. You can also complete the online application form or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers.

If your English language is not at the required level (IELTS 6.0 overall), we have a range of Pre-Sessional English programmes that you can enrol on before starting your degree programme. You will not need to take an IELTS test after completing one of our Pre-Sessional English programmes.

Research community

Research plays an important role in informing all our teaching and learning activities.Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant. For more information see the Research section of our website.

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