Global Marketing (Top-up) BA(Hons) 2017-18This course also available for 2018-19 entry
About the course
This top-up course will help provide you with the skills to pursue a career in international marketing. Today's markets are increasingly global and future marketing managers will need the skills to compete worldwide. We will give you the opportunity to learn the skills and knowledge to pursue a career in international marketing. You'll get the opportunity to develop your professional know-how and communication skills, and your understanding of international business and cultural diversity. As the course progresses you'll be encouraged to develop an area of special interest through your choice of option modules.
18 / 09 / 2017
1 year full-time
03301 232 277
The course builds on marketing studies at introductory and intermediate levels. You'll develop your professional know-how and communication skills, and your understanding of international business and cultural diversity. As the course progresses you will be encouraged to develop an area of special interest through your choice of option modules.
The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. This module aims to consolidate information from other modules that you have studied previously and modules on the Global Marketing course in order to develop an advanced understanding of marketing at international or global level. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.
Cross Cultural Studies
This module considers the influence that national culture has on behaviour and the implications of this for organisational design and management. The impact that working across national cultures is considered and how the cross cultural manager can be supported in a changing environment. A blend of theory and practice engages the learner in a range of organisational and cultural settings.
Strategic Marketing Planning
This module will consolidate and build on previous studies in Marketing within a strategic marketing planning framework. The module gives you the opportunity to develop your analytical and practical skills in relation to creating, presenting and defending strategic marketing plans, which you will then implement in a computer-based simulation of a dynamic, and highly competitive, marketing environment.
This module considers the fundamental issue of competitiveness and helps you to consider a strategic perspective on globalisation. You'll explore the benefits of location (such as costs, consumer preferences and technology) and the internationalisation of business through the impact of multinationals and global supply chains. In term 2 you'll focus on international business functions such as marketing and human resources.
Option modules: Choose from a list which may include:
Marketing Undergraduate Dissertation
The dissertation gives you the opportunity to complete an in-depth piece of academic research on a subject of your choice relating to global marketing. Following a series of dissertation workshops to help equip you with the skills to complete the primary research and write up your dissertation with the guidance of your dissertation supervisor.
This module highlights the role of strategic management in organisations and helps make you aware of the key strategic management approaches that assist managers in delivering both short and long term aims, goals and objectives for the organisation. It is underpinned by theory that then provides a tool kit for strategic analysis and demonstrates how this can aid management teams make business decisions in today’s complex and turbulent environments.
Marketing and Management of Innovation
This module explores the management of innovation and in particular, the new product development process. It considers the role of marketing in this process and also looks at the use of new technologies and new approaches to marketing. You'll have the opportunity to develop your own innovative idea, present the concept to the class and put together a convincing and innovative marketing strategy, which is written up in a report.
Advertising Strategy and Planning
The module builds upon the knowledge developed in the first two years of your study. It provides an understanding of contemporary advertising theory, strategies and practices, and gives you the opportunity to use your practical and creative skills in the development of advertising plans.
Public Relations and Sponsorship
This module explores in more depth the public relations and sponsorship elements of the marketing communications mix which will have been touched upon in previous modules. The PR element of the module is taught from a managerial perspective rather than a ‘how to’ approach. The sponsorship element is more practical.
Marketing for Small Business
Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing.
We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.
We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.
We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.
Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.
When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.
The Higher Education Funding Council for England is the principal regulator for the University.
80% of graduates from courses in this subject area go on to work and/or further study within six months of graduating. *
Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.**
*Whilst this is a top up course and therefore no graduate statistics for this specific course, 80% of graduates from courses in this subject area go on to work and/or further study within six months of graduating (Destinations of Leavers Survey) **Source: LinkedIn
Teaching and assessment
You will be taught through a series of lectures, seminars, tutorials, workshops, directed study and project work with a strong focus on practical work. Assessment will include exams, short answer questions, essays, in-class tests, verbal presentations, group projects, clinical case studies reflective portfolio and dissertation.
If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.
Huddersfield is the UK's only university where 100% of the permanent teaching staff are Fellows of the Higher Education Academy.*
*permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.
The Business School was opened in 2010 at a cost of £17m and is the most eco-friendly building on campus. It's a state-of-the art facility and provides you with a modern, professional environment in which to learn and develop. Located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.
Excellent teaching rooms combine with fully-equipped computer labs to provide access to technology and learning resources alongside 'The Street' cafe which offers space for socialising, networking and relaxation over a wide selection of fresh food and hot and cold drinks.
How much will it cost me?
The full-time undergraduate tuition fee for 17/18 entry is £9250.
Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).
If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.
Please email the Student Finance or call 01484 472210 for more information about fees and finance.
Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website
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