Fashion Design (Fashion Design with Marketing and Production) BA(Hons) 2017-18

This course also available for 2018-19 entry

Want to join us in September? You can now apply via Clearing

About the course

On this course you'll have the chance to focus on designing and making fashion garments, and develop an in-depth understanding of production (computerised pattern cutting and mass production) and marketing (brand creation and promotion). This course aims to create innovative and creative fashion designers with the practical and technical ability to achieve success. You'll have the opportunity to gain a comprehensive portfolio of skills, representing your abilities in creative design, evocative illustration, range building, garment manufacture and promotion.

This course is accredited by the Textile Institute, a worldwide organisation for textiles, clothing and footwear. Our fashion studios within the iconic Creative Arts Building house a range of technology to help you to bring your ideas to life, including industry standard sewing machines and pattern cutting equipment. You'll also have access to up-to-date industry-standard software for computer aided design and manufacture.

This course is part of a suite of two courses which are Fashion Design (Fashion Design with Marketing and Production) BA(Hons) and Fashion Design (Fashion Design with Textiles) BA(Hons). Once you have enrolled on one of these courses, you can transfer onto the other course within the suite should you wish. This offers you flexibility on the course and allows you to develop your own path. You therefore only need to apply for one course from the Fashion Design suite.

UCAS code:

Start date:
18 / 09 / 2017


3 years full-time
4 years inc. placement year

Course type:

Full Time inc. placement year

Course content

The course encourages a creative approach to design and supports you in developing innovative pattern cutting and evocative illustration skills that are central to your work. This is underpinned by encouraging you to develop your technical and practical competences in range building and garment construction, helping you to become professionally attuned and technically prepared to begin your career.

Inspirational field trips to destinations of educational and cultural significance are a compulsory component of the course and will be funded by the University. Trips may include visits to museums, exhibitions and trade shows.

Year 1

Core modules:

Sample Development 1

This module will introduce you to pattern cutting and garment construction skills, through: - basic block manipulation and pattern production - basic skills of seaming, stitching and sewing methods, toiling and garment making - an understanding of the transfer of a design concept into a three dimensional garment by introducing the basic principles and concepts of flat pattern cutting and garment construction, and creative and technical interpretation of design concepts into toiles and sample garments. The module will help to provide you with knowledge of fabric types and structures in relation to fashion garment construction, and also offer an introduction to the skills needed to create basic production packages. (50% annotated file/50% production patterns/garments).

Fashion Marketing and Production 1

This module will develop your basic understanding of marketing and production and their connections to and association with fashion design. The marketing component will help instil foundation knowledge and the skills necessary to understand and examine the marketing aspects of the fashion industry. The production component will introduce the processes involved in the production of garments in the appropriate sample room and factory environment. (50% marketing report/50% garments production package).

Fashion Design/Visual Studies 1

An introduction to the perceptive awareness and understanding of the significant features of fashion, such as fabric and styling on the human form together with experience of dedicated design methodologies, will form the basis of this module. You will be introduced to a broad and diverse range of creative materials and techniques. An analytical approach will be encouraged to promote the evaluation and selection of methods. (100% portfolio of projects).

Fashion and Costume: History and Contemporary Context

This module provides an introduction to key historical, cultural, political, social and economic contexts which affect our readings of fashion and costume practices. It will include a review of stylistic change and how it has been influenced by key macro trends, cultural movements and also socio-political and technological change. The research and performance contexts of fashion and costume practices will also be considered. (40% group presentation/60% individual assignment).

Year 2

Core modules:

Sample Development 2

This module provides the opportunity to consolidate previously acquired pattern cutting skills, introducing specialist bespoke tailoring and bespoke moulage techniques. (50% pattern cutting and production work/50% critical analysis of garment journey with toile and technical information).

Fashion Design / Visual Studies 2

You’ll have the opportunity to develop good professional practice and an industrial awareness through sponsored, live projects and competitions. A compulsory team working assignment will be included for a specific market sector to promote sharing ideas and range building in a group. Contemporary and historical decorative arts and other cultural sources of inspiration will be further studied. (100% portfolio).

Fashion Marketing and Production 2

This module will help to further develop your understanding of marketing and production, and their connections to and association with fashion design. The marketing component aims to provide you with the skills necessary to identify, evaluate, and cater for commercial opportunities within the fashion marketplace. The production component of the module allows you to analyse the organisation of clothing manufacture in a global context. (50% marketing project/50% written assignment and supporting technical production work).

Year 3 - optional placement year

School of Art and Design Placement

You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism, however a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion. (100%).

Final Year

Core modules:

Research and Development for Fashion Design

This module aims to establish and inform your major project. Within it you will be asked to identify a theme/subject/issue relevant to your practice. The module will re-emphasise the importance of in-depth research, within which you’ll be encouraged to demonstrate originality, pro-activity and innovation. You’ll be asked to define the context and parameters of this module through negotiation and ongoing dialogue with your tutors. (100% research portfolio).

Major Project for Fashion Design

You will have the opportunity to build upon and test research developed in THD1355 Research and Development for Fashion Design. You’ll be supported in channeling your creative and intellectual skills, either as an individual or as part of a collaboration or interdisciplinary team, to create innovative, original or highly professional proposition(s) appropriate to your discipline through, for example, sketchbooks, design sheets, design outputs. You will be asked to realise the potential for your major project based on your intentions and create a coherent group of statement pieces. (100% design project)

Theory for Fashion

The module is specifically designed to unfold throughout the final year reflecting theoretical, technical and professional issues appropriate to your practice. The module is intended to be a critical and diagnostic tool with which to examine your work. It can be made up of a series of outputs and will help you to determine and contextualise the direction of the practice-based modules. (20% verbal presentation/80% assessment work).

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad. This will give you the opportunity to gain valuable hands-on experience, insight into your chosen career and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), as well as during your placement year.

Students on the course have recently taken up placement opportunities with companies including: Hunkemoller - Amsterdam; Alice Temperley - London; Roland Mouret - London; Walt Disney World - Florida, USA; Julien Macdonald - London; Hat Therapy - Hebden Bridge; Oxfam Online - Batley; H&M - Leeds; George@Asda - Leeds; Jo-Y-Jo - Manchester; Souraya - Australia; and Jolaby Ltd - Huddersfield.

Alternatively, if you are a student from within the UK or the EU, you could consider starting your own small business by applying for the Enterprise Placement Year in conjunction with the University's Enterprise Team. You'll have the opportunity to benefit from business advice, mentoring and networking sessions. You can find out more information on the Enterprise Placement Year here.

You can find out more information on placements here.

Career opportunities

90% of graduates from this course go on to work and/or further study within six months of graduating.

This course aims to help you to develop the skills needed for roles in designing, styling, merchandising, buying, range selection, management, marketing and promotion, fashion journalism, product development and manufacturing.

Professional links and accreditations

This course is accredited by the Textile Institute, a worldwide organisation for textiles, clothing and footwear. This is reviewed every five years and is valid until 2021.

Teaching and assessment

36.33% of the study time on this course is spent in lectures, seminars, practical demonstrations, one-to-one meetings with tutors etc.

Your progress will be monitored using continuous assessment, assignments, practical and verbal presentations and a final year report/dissertation. You'll also have the opportunity to complete live projects set by contacts in the industry.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (both written and verbal) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.

Huddersfield is the UK's only University where all our permanent teaching staff are Fellows of the Higher Education Academy.*

*Permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.


Our fashion studios within the iconic Creative Arts Building house a range of technology to help you to bring your ideas to life, including industry standard sewing machines and pattern cutting equipment. A highly skilled and experienced team of technical staff are on hand to support you across the wide range of resources used in pattern cutting and manufacture. The CAD and IT team are also on hand to support you whether you're an Apple or Windows user.

How much will it cost me?

In 2017/18, the tuition fee for UK and EU students at the University of Huddersfield will be £9,250.

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance.

If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Please email the Student Finance Office or call 01484 472210 for more information about fees and finance.


Basic materials will be provided during the first and second years of the course, including pattern paper, thread and calico fabric. You'll need to supply some of your own materials, including sewing equipment, art materials and printing. The costs may vary based on the materials you choose.

During your first and second year we endeavour to gain fabric sponsorship for all first and second year projects. If no fabric sponsorship can be gained the maximum cost would be:

Year 1: £60 per student

Year 2: £120 per student

In the final year you'll need to supply the materials you require to produce your major collection. There is no limit on the amount you may wish to spend, however as a guide, costs in recent years have ranged from £200 to £1000 per student for this project.

Other information

You'll be encouraged to enter national competitions during the course. Our recent students have earned many successes including; Graduate Fashion Week, Fashion Awareness Direct, River Island and Topshop competitions, as well as Young Scottish Fashion Designer of the Year.

Further study

Progression to a postgraduate course is dependent on successful completion of your undergraduate studies, there may also be minimum qualification requirements such as a first class or higher second (2.1) degree. Please check the course details to confirm this.


If you're an international student (including EU) you can check if you meet our entry requirements (both academic and English language) by visiting our country pages.

If you do not meet the entry requirements you can consider completing a degree preparation programme (if you are from a country outside of the EU) at the University's International Study Centre (ISC). You can call the ISC on +44 (0) 1273 339333 to discuss your options. You can also complete the online application form or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers.

If your English language is not at the required level (IELTS 6.0 overall), we have a range of Pre-Sessional English programmes that you can enrol on before starting your degree course. You will not need to take an IELTS test after completing one of our Pre-Sessional English programmes.

How to apply

Research community

Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website.

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