Events Management BA(Hons) 2017-18

This course also available for 2018-19 entry

Want to join us in September? You can now apply via Clearing

Events, Hospitality, Travel and Tourism courses at the University of Huddersfield


About the course

This course is designed to allow for both academic and practical learning. Throughout your time on the course you will have opportunities to attend field trips, volunteer at events and also take a leading role in organising events. This is to ensure that you get hands on experience alongside the academic learning to enable you to develop into the event managers or directors of the future. Our students regularly volunteer through the inhouse student enterprise company EM-VA on events including North West Food Lovers Festival (Chester) and the Corporate Hospitality Show (Leeds), these have led to placements and even graduate positions in the past. The course is taught by a team of lecturers who have years of experience in the industry and are experts. The course structure covers themes such as creative thinking, business management, venue selection, provision of catering, public and crowd management, human resource management, risk mitigation, how to obtain sponsorship and fund events, you will gain experience in the technology used to stage events, marketing and media relations. We ask that you have a real passion to succeed, that you are not scared of hard work and that you like to get stuck in, you should be organised and methodical in your approach to life, as this is the life line of an event manager.

Here's what current Events Management student Jack has to say about his course.

UCAS code:

Start date:
18 / 09 / 2017


3 years full-time
4 years inc. placement year

Course type:

Full Time inc. placement year

Course content

This course is designed to help give you key skills and knowledge to start a career in the vast industry of events. Whether it is in music events, community festival, conference or business events, Planning themed dinners, team building activities, wedding planning or country fairs, large scale sporting events or charity events.

Year 1

Core modules:

Events Industry Studies

The aim of this module is to introduce you to the events industry and give a general overview of how the industry works and what factors impact the sector. We will look at the main demand generating sources of Events such as Business, Tourism, Leisure, Art, Sport, Music, Entertainment and Culture. You'll research about future trends in the industry which should help you to identify future potential opportunities with the Events Management market. In addition this module explores in detail different types of events and sectors within the industry. This module really is the foundation stone to the course.

Events Operations Management

This module is designed to introduce you to the key components of events. This will include the organisational and management issues involved in staging events. The module will focus on venue selection, contracts, health and safety, licensing, public safety and security. You’ll have the opportunity to gain knowledge of organisation, planning, managing and controlling specific types of events and includes the organisation, management and implementation of a live event.

Media and Public Relations

This module introduces the principles of the public relations industry and, in particular, the concept of media relations. You’ll learn how mutually beneficial media relationships are developed between public relations and journalism, whilst exploring the differences and debates between the two professions. You’ll learn to identify different news opportunities and newsworthiness, and have the opportunity to develop presentational and interview skills which will contribute to a portfolio of personal and professional development work. Assessment is based on a close analytical report into how PR-generated stories are covered by the media, and the construction of effective press releases and promotional material.

Professional Skills and Finance

This module has two components. In the first term you’ll be given an opportunity to develop the personal and professional skills needed to be an effective hospitality manager. These include report writing, presentation skills, information retrieval and team working skills. The second term is an introduction to essential accounting concepts that you’ll need in order to feel confident about managing a business.

Option modules:Choose one from a list which may include:

Wedding Business Management

This module will give you the opportunity to gain skills and competencies required to understand and successfully manage weddings. You’ll develop knowledge of the wedding market and the cultural and religious diversity which exist within the sector. You’ll have the opportunity to develop an appreciation of the various legal, health and safety implications for catering for outdoor and large scale events and an understanding of client requirements and financial management of the client budget. You’ll prepare a business plan for a wedding planning company and also produce a client portfolio to be delivered in a presentation.

Sports Leisure and Recreation Management

You will be required to be well informed of current affairs that affect the Sports, Leisure and Recreation industry and related sectors of the industry. This module will help provide you with the basic understanding of the historical development and the growing inter-relationships of the sport, leisure and recreation sectors. You’ll also have the opportunity to develop an appreciation of the economic, environmental and socio-cultural impacts of the sectors and the demand generating sources attached to their development. Current and future trends in participation rates within these areas will also be included to allow you to identify future potential opportunities for the industry.

Or a modern language

Through our Modern Languages Centre you can choose to study at beginner, intermediate or advanced level in the following language modules; Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Spanish, British Sign Language, Professional English (for non-native speakers).

Year 2

Core modules:

Managing the Live Event

Managers of events must obtain and co-ordinate a wide range of often highly technical resources. They must do this while meeting precise client requirements - and working under often contradictory environmental pressures. Controlling the ‘project life-cycle’ is therefore the significant determinant of business success. As a result ‘project management’ has evolved into a multi-disciplinary role that must consider human, legal, financial, marketing and technological influences and constraints if events are to be developed and run successfully. You’ll have the opportunity to learn analytical, planning, control and review techniques – and practise them on a variety of cases, simulations and live events. You’ll have the opportunity to develop the skills to choose and use appropriate systems to improve operational effectiveness and decision-making.

Human Resource Management for Events

This module explores Human Resource Management and Development and demonstrates the contribution that these can make to organisational success in a rapidly changing environment. You’ll explore the responsibilities of HR Managers and examine the theories relating to HRM. You’ll be involved in a simulation of a workplace situation where you’ll plan and design a recruitment and selection process for a particular job role in this workplace, working in small groups.

Design and Technology for Events

This module will provide the opportunity for you to develop your expertise in the awareness of design issues and topics in preparation for subsequent work and study. This module will run in conjunction with the Live Event module and provide practical support to enable appropriate conceptual design ideas and proposals to meet the client brief. The work undertaken in the module will encourage a variety of communication methods and techniques related to the design process and current design ideas. You’ll attend a series of lectures based on a range of key topics and will take part in themed workshops and practical site visits to explore a variety of venues and their relevant technical specifications. In the second term you’ll be working in a live event group which will be supported with basic practical workshops on sound, lighting and power distribution.

Consumer Behaviour and Experiential Marketing

This module will build upon your knowledge of marketing from an experiential and consumer-orientated perspective. You’ll have the opportunity to extend your knowledge of contemporary approaches through studying experiential and online marketing. The module should also help develop your understanding of the key factors that motivate individuals to consume experiential provisions (i.e. events, hospitality and torusim) and you’ll have the opportunity to gain skills to identify potential markets for marketing strategies.

Meetings, Incentives, Conferences and Exhibition Management

The corporate/business sector brings 30billion pounds into the UK economy yearly. Therefore having an understanding of this area will prove invaluable in your future career. During the module you should gain an understanding of why these events are held delving into corporate strategy development staff motivation and retention. You'll look at new and innovative ways of holding the “boring conference” such as unconferencing, crowd sourcing and the technologies associated with this. You should gain a practical understanding of systems and suppliers of the industry such as delegate registration systems, venue layout and production facilities.

Option modules: Choose one from a list which may include:

Stadium and Arena Management

The field of stadium and arena management has undergone major developments over the last decade with existing venues being revitalised and new multi-purpose venues being designed. This module will seek to help provide you with the ability to assess the implications of managing these facilities in terms of areas such as design, finance, security, sustainability, operations, administration and management. Focuing at times on the sponsorship packages and relationships that are essential for the survivle of these facilities.

Fundraising and Sponsorship for Events

Fundraising and sponsorship are key functions of an event manager’s role, both in commercial and non-profit events. During this module you’ll discover what sources of support are available to an event and how to approach these for funding or in-kind support. You’ll have the opportunity to learn how to identify, approach sponsors and build packages by writing a sponsorship proposal. The module should help you to gain a deeper understanding of why people give to charity and how to create successful fundraising events.

Or a modern language

Through our Modern Languages Centre you can choose to study at beginner, intermediate or advanced level in the following language modules; Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Spanish, British Sign Language, Professional English (for non-native speakers).

Year 3 - optional placement year

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Final year

Core modules:

Strategic Management

This module highlights the role of strategic management in organisations and helps make you aware of the key strategic management approaches that assist managers in delivering both short and long term aims, goals and objectives for the organisation. It is underpinned by theory that then provides a tool kit for strategic analysis and demonstrates how this can aid management teams make business decisions in today’s complex and turbulent environments.

Global Events and Festivals

Global events and festivals continues to be a significant and ever growing industry in today’s culture, and it’s impacts can be felt widespread. This module is designed to provide you with an in depth knowledge of the issues involved in bidding for and staging mega events and festivals, and the implications this has on society’s around the world. Drawing upon a wide range of seminal and contemporary case studies you’ll have the opportunity to research, apply theory and build your knowledge regarding key areas of debate. These include, amongst others, the study of the strategies and policies which are necessary for hosts to deliver a lasting legacy, the role of global events and festivals in developing destinations, and the impact of events and festivals on local identity and culture.

Plus choose one from -

Managing the Client's Event

This module will provide the opportunity for you to research Events Project Management using the delivery of a client led event as a case study. This module will be structured into two parts to allow you to gain knowledge and competency in project and risk management prior to executing a client led event. The module is assessed in three ways the main component being a comprehensive critical review of current Events Project Management literature, subsequent assessment is through the event delivery and evaluation of the project management process. You’ll be allocated to a member of the staff team from whom you can seek advice in the planning of the event and a client mentor.

Research Methods and Project

This module aims to help develop your skills and ability to carry out an original investigation into a particular problem. In the early stages of project development, seminars and workshops are organised to provide guidance in various important aspects of project formulation and development, such as choice of appropriate methodology, literature sources and review techniques, specification of data requirements, data collection and data analysis. For the remainder of the module, emphasis is placed on individual study, supported by regular personal supervision.

Option modules: Choose one from a list which may include:

International Business of Sport

Sport is a significant industry that plays an important role in contemporary society. It is a key contributor to the events industry as it produces some of the world’s largest and most prestigious events. For this reason, sport is analysed in this module at both domestic and international level. The business of sport and the strategic management that is associated to it is fundamental to you if you are interested in sport event management. Through analysing the structure and scope of the sector this module aims to help provide you with a deep understanding of how sport should be managed as a business in the 21st century.

International HRM for the Hospitality Industry

The aim of this module is to provide you with a good knowledge and understanding of theory and practice in relation to International Human Resource Management, with a focus on the Hospitality, Tourism and Leisure and Events industry. The subjects you’ll study include the impact of national culture on organizations, international labour markets, convergence and divergence in HRM, resourcing and rewarding, employment flexibility, employee relations, employee voice, managing workplace diversity, strategic HRM, International assignments, the impact of the EU on HRM and future developments.

Or a modern language

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Huddersfield Business School's Placement Unit won the National Undergradute Employability (NUE) award in 2017 for ‘Best University Placement Service' for their hard work and innovative ideas.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Enterprise Rent A Car, Jubilee Centre, Jollydays, Sodexo, Wicked on Broadway, AGCAS Group, MCI Group, Team Spirit Event Management, Best Parties Ever, Macmillian, Banks Sadler, Xerox, Darian Country Club, YES, Futureworks NY and Ronald McDonald House of Charlotte.

Career opportunities

90% of graduates from this course go on to work and/or further study within six months of graduating.*

Previous graduates from this subject area have gone on to roles such as International Events Co-ordinator, Conference & Events Supervisor, Marketing Assistant, Conference & Events Executive, Account Executive, Project Co-ordinator and Project Assistant in organisations including FC Business Intelligence, Q Hotels, University of Leeds, BPP, Ye Ltd, Dallas Burston Polo Club and Vista.*

*Source: DLHE survey and LinkedIn

Teaching and assessment

You will be taught through a series of lectures, seminars, tutorials, field trips, practical workshops, off campus facilities such as theatres and professional kitchens. Assessment will include formal written coursework, exams, assessed live events, presentations and design and CAD projects.

17.7% of the study time on this course is spent in lectures, seminars, tutorials etc.

If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.Feedback on exam performance/final coursework is available on request after the publication of results.

Huddersfield is the UK's only university where 100% of the permanent teaching staff are Fellows of the Higher Education Academy.*

*permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.


The Business School was opened in 2010 at a cost of £17m and is the most eco-friendly building on campus. It's a state-of-the art facility and provides you with a modern, professional environment in which to learn and develop. Located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

The Learning Development Group (LDG) offer a dedicated service helping our students to improve their academic skills in areas such as referencing, presentations skills, time-management, academic reading, referencing or academic writing.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to our students on sandwich courses as well as giving advice in areas such as interview skills and preparing CV's and covering letters.

Excellent teaching rooms combine with fully-equipped computer labs to provide access to technology and learning resources alongside 'The Street' cafe which offers space for socialising, networking and relaxation over a wide selection of fresh food and hot and cold drinks.

How much will it cost me?

The full-time undergraduate tuition fee for 17/18 entry is £9250.

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).

If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Please email the Student Finance or call 01484 472210 for more information about fees and finance.


For details of course fees please call the Student Finance Office on 01484 473904

Further study

Progression to a postgraduate course is dependent on successful completion of your undergraduate studies, there may also be minimum qualification requirements such as a first class or higher second (2.1) degree. Please check the course details to confirm this.


If you are an international student (including EU) you can check if you meet our entry requirements (both academic and English language) by visiting our country pages.

If you do not meet the entry requirements you can consider completing a degree preparation programme (if you are from a country outside of the EU) at the University's International Study Centre (ISC). You can call the ISC on +44 (0) 1273 339333 to discuss your options. You can also complete the online application form or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers.

If your English language is not at the required level (IELTS 6.0 overall), we have a range of Pre-Sessional English programmes that you can enrol on before starting your degree programme. You will not need to take an IELTS test after completing one of our Pre-Sessional English programmes.

How to apply

Research community

Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website

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