Business Strategy BA(Hons) 2017-18

Want to join us in September? You can now apply via Clearing


About the course

Globalisation and an unpredictable economic climate mean that businesses face challenging times. Those that succeed are going to be the ones that have expert strategists who can plan a way through to success. Our Business Strategy BA(Hons) focuses on managing strategy, aiming to develop your skills to help organisations thrive and flourish.

On the course we'll get you working on real world scenarios, encouraging you to apply business strategy concepts to diagnose the challenges that organisations commonly face. You'll also have the chance to practice how to manage those challenges and design ways to overcome them.

On your way you'll have the opportunity to gain a strong understanding of strategic approaches for managing consulting projects and managing clients too. It's very much based on what successful managers do day-to-day.

The course will introduce you to the central concepts in strategic management and consulting practice. You'll be able to study how these different concepts relate to each other, and also look at frameworks and tools you might use for internal and external analyses.

We take a practical approach, and get you working on activities to develop your skills. At the end of the course you should have a solid understanding of what traditional businesses do, not to mention an impressive set of skills – like team working, information literacy and problem solving. It's all designed to make you attractive to employers and help you towards an exciting career.

Here's what current Business Studies student Loren has to say about her course.

UCAS code:

Start date:
18 / 09 / 2017


3 years full-time
4 years inc. placement year

Course type:

Full Time inc. placement year


Clearing helpline:
03301 232 277

Course content

Year 1

Core modules:

Economics of Business

This module helps provide you with an understanding of what drives economic activity in markets and business and will explain the analytical framework which determines policy within in the macro economy and the international economy. You’ll have the opportunity to apply economic analysis to business problems and current macroeconomic issues.

Business & Management Environment

The module is intended to provide a topical introduction to the business environment and how we, individuals can view, interact with and then take our place in business. The aim of this module is to help provide a basic understanding of the theory and factors that interact with business and prompt discussions as to how these affect the business organisation, ethics, corporate activities and social responsibility (CSR) and the future consequences on the business environment. Moreover, this module will introduce you to place more emphasis on critical thinking and analytical reasoning of the recent business issues, and identify and analyse phenomena in the modern business environment. This module includes Personal Development Plan to encourage you to think about your own transferable skills in the context of becoming part of business workforce through identifying your experience, reflecting on your learning so that you can plan towards your goals and aspirations.

Marketing Analysis

This module provides a comprehensive introduction to marketing theory and practice, as well as a range of market research techniques. You’ll learn how organizations identify and understand their customers and how they use these insights to develop marketing strategies to compete in their markets.

Accounting for Managers (Foundation)

This module introduces you to how financial information for businesses is prepared, presented and interpreted by internal and external users. As well as delivering theory and technical information, practical application is presented through worked examples, group working and discussions.

Creativity and Innovation for Business

This module is designed to stimulate creativity while exploring a wide range of variables that may affect creativity and innovation in organisations. This module is aimed to introduce you to the body of knowledge on creativity and innovation, helping you to develop basic skills for evaluating and applying it appropriately. The main approach is in utilising topical discussions, experiential exercises, and cases.

Year 2

Core modules:

Managing International Business

This module is will cover the impact of environment, strategy and contemporary business issues when operating in international markets. The ability to manage across borders has become a strategic imperative for firms in an increasingly integrated and a borderless world. The contemporary international business environment offers many opportunities as well as threats. A firm’s ability to capitalise opportunities and to neutralise threats will determine its success in a globalising world. Firms are confronted with the challenges originating from the external environmental forces, such as economic environment, political systems and national cultures, and they are facing the complexities arising from understanding the major business functions and their roles in the international context.

Management and Research Methods

This module introduces you to the theory and practice of research methods to learn and identify the different techniques, philosophies and methods researchers need to understand to conduct high quality research.

Cross Cultural Management

In today’s globalised world, a large majority of companies have offices dispersed across countries, cultures and time zones. Managers of these companies are increasingly engaging in business activities with people from different cultural backgrounds. The ability to navigate across cultures has become a desirable quality for all internationally active companies and institutions. This module aims to equip students with the essential knowledge in cross-cultural management and develop their skills and competence in dealing with intercultural situations. Studying this module will create a solid basis for operating management tasks at an international level.

Small Business Enterprise and Planning

This module gives an introduction to the tools and techniques associated with Business Planning at both strategic and operational levels. In term two the focus changes to be more specifically related to small and medium sized enterprises using some examples from well-known companies. The tutorials feature a ‘hands on’ approach to a small business experience with the teams acting as the directors of a small business.

Operations Management

This module introduces the key discipline of business operations. Operations relates to the delivery of products and services, through the use of important planning and control techniques. After a general introduction to the concept some of the most important techniques will be covered such as capacity management, inventory management and quality.

Environmental Policy

This module considers the issues relating to Business and the Environment in a European context. It relates to the role of legislation and market forces in the important area of sustainable development. As it is a current issue presentation topics are selected by you bringing in current articles from the press related to environmental issues and we group them into relevant topic areas.

Year 3 - optional placement year

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Final year

Core modules:


Strategic Management

This module highlights the role of strategic management in organisations and helps make you aware of the key strategic management approaches that assist managers in delivering both short and long term aims, goals and objectives for the organisation. It is underpinned by theory that then provides a tool kit for strategic analysis and demonstrates how this can aid management teams make business decisions in today’s complex and turbulent environments.


Business Policy

The module examines a range of strategic issues facing organisations and discusses the alternative strategic responses which may be available to them.

Option modules: Choose from a list which may include:

Undergraduate Dissertation

Dissertation projects are wide ranging and you are encouraged to work in areas of particular interest. In order to support you in the research process you are required to submit an outline reseach proposal by the beginning of November in the final year. The research proposal for the dissertation is to be submitted by week 10 of the Autumn term. The research project must be written up using an appropriate format.

Advanced Operations Management

In this module you’ll study operations and processes management as well as gain an understanding of the nature of improvement implementations in organisations. This will be achieved through the assessment of different business improvement methods and performance measurement models, such as: TQM, BPR, Six-Sigma, Lean and JIT and also look at methods such as the EFQM, Shingo and Malcolm Baldrige. You’ll explore these concepts through case studies, simulations, group tasks videos.

Business and the Entrepreneur

Entrepreneurship, enterprise and innovation are all key words in contemporary business. This module considers the theory and practice of entrepreneurship in the current world business climate. Together we range from the large corporation to the small business and from the UK to the Far East.

Environmental Policy

This module considers the issues relating to Business and the Environment in a European context. It relates to the role of legislation and market forces in the important area of sustainable development. As it is a current issue presentation topics are selected by you bringing in current articles from the press related to environmental issues and we group them into relevant topic areas.

Business Responsibility & Sustainability

This module explores how social, economic and environmental responsibilities are incorporated into the business organisations. It adopts a complementary approach and builds upon existing management and strategy modules, focusing specifically on corporate responsibility and sustainability dimensions in global business organisations. This module consists of two distinct but related elements, the first will examine the concept of corporate responsibility, its applicability in the context of a business organisation and the challenges of managing it in a globalised world. The second will address sustainability and sustainable development and its implications for business operations. This module is part of the University of Huddersfield’s commitment to the United Nations Principles of Responsible Management Education (PRME).

People Management and Business

This module will look at the role of work in organisations and in society as a whole. Contemporary issues are explored and topics typically include the future of work, gender and work, the relationship between work and non-work, the labour process and unemployment.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.


The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Huddersfield Business School's Placement Unit won the National Undergradute Employability (NUE) award in 2017 for ‘Best University Placement Service' for their hard work and innovative ideas.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers within the business studies area have included companies such as Enterprise Rent-a-Car, Caravan Guard, KT Hydraulics, Morrisons, Depuy, Sainsburys, Tekmak Marketing, Zebra Technologies, Art and Craft Factory, Cummins, sia Fibral, B&M Retail, Team Spirit Event Management, Autoliv, PPG and The Health Informatics Service.

Career opportunities

90% of graduates from courses in this subject area go on to work and/or further study within six months of graduating. *
Previous graduates from this subject area have gone on to roles such as European Customer Services Administrator, External Sales Engineer, Divisional Information Analyst, Account Executive, Business Advisor, Sales Executive, Graduate Intern, Legal Assistant and Account handler in organisations including Newly Weds Foods, Alco Values, The Health Informatics Service, WMG Agency, The Textron Company, University of Huddersfield, Business Link Yorkshire, RG Solicitors and Wilkinson Rogers.*

*Source: DLHE survey and LinkedIn

Teaching and assessment

You will be taught through a series of lectures, seminars, tutorials, workshops, assignments, exams, individual projects and a management training programme. Assessment will include exams, short-answer questions, essays, in-class tests, verbal presentations, group projects, clinical case studies, reflective portfolios and a dissertation.

24% of the study time on this course is spent in lectures, seminars, tutorials etc.

If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Huddersfield is the UK's only university where 100% of the permanent teaching staff are Fellows of the Higher Education Academy.*

*permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.


The Business School was opened in 2010 at a cost of £17m and is the most eco-friendly building on campus. It's a state-of-the art facility and provides you with a modern, professional environment in which to learn and develop. Located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.

The Learning Development Group (LDG) offer a dedicated service helping our students to improve their academic skills in areas such as referencing, presentations skills, time-management, academic reading, referencing or academic writing.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to our students on sandwich courses as well as giving advice in areas such as interview skills and preparing CV's and covering letters.

Excellent teaching rooms combine with fully-equipped computer labs to provide access to technology and learning resources alongside 'The Street' cafe which offers space for socialising, networking and relaxation over a wide selection of fresh food and hot and cold drinks.

How much will it cost me?

The full-time undergraduate tuition fee for 17/18 entry is £9250.

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).

If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Please email the Student Finance or call 01484 472210 for more information about fees and finance.

Other information

There are a wide range of opportunities to study abroad at a European partner institution through the Erasmus programme. We have partnerships with universities in Denmark, Finland, Holland, France and Germany.
Studying abroad enables you to meet new friends from different countries. You can improve your language skills, understand different cultures, travel and have fun. You'll also be exposed to different teaching methods and approaches to your subject. And above all, you'll have something interesting on your CV that tells a potential employer something about your personality and have an international network of friends useful for your future career!

Further study

Progression to a postgraduate course is dependent on successful completion of your undergraduate studies. There may also be minimum qualification requirements such as a first class or higher second (2.1) degree. Please check the course details to confirm this.


If you are an international student (including EU) you can check if you meet our entry requirements (both academic and English language) by visiting our country pages.

If you do not meet the entry requirements you can consider completing a degree preparation programme (if you are from a country outside of the EU) at the University's International Study Centre (ISC). You can call the ISC on +44 (0) 1273 339333 to discuss your options. You can also complete the online application form or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers. If your English language is not at the required level (IELTS 6.0 overall), we have a range of Pre-Sessional English programmes that you can enrol on before starting your degree programme. You will not need to take an IELTS test after completing one of our Pre-Sessional English programmes.

Research community

Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website

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