Business and Marketing BA(Hons) 2017-18This course also available for 2018-19 entry
About the course
Marketing is one of the core disciplines of business. Study business and marketing together and you'll have a unique understanding of both areas that could prove invaluable in the private or public sector.
The course begins with a focused introduction to the core principles of marketing. We'll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we'll take a wider view to see how marketing fits into the business environment.
The business modules on the course enable you to focus on the business issues that you're interested in. You'll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business's overall performance.
Thanks to our network of contacts in the business world, we'll give you opportunities to work on live projects. Not to mention an optional placement year that could see you working in a marketing department. Employers are looking for graduates who have real-world experience, and we'll give you the chance to build up your CV.
At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You'll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession.
Brands and Branding
The aim of the module is to introduce and help develop knowledge of brands and branding to you and the theories and processes that are critical to developing effective brands messages. The module will explore current trends in branding, and the functional and symbolic value of brands. It aims to provide you with a thorough grounding in branding, and to provide a platform for advanced branding modules.
Business & Management Environment
The module is intended to provide a topical introduction to the business environment and how we, individuals can view, interact with and then take our place in business. The aim of this module is to help provide a basic understanding of the theory and factors that interact with business and prompt discussions as to how these affect the business organisation, ethics, corporate activities and social responsibility (CSR) and the future consequences on the business environment. Moreover, this module will introduce you to place more emphasis on critical thinking and analytical reasoning of the recent business issues, and identify and analyse phenomena in the modern business environment. This module includes Personal Development Plan to encourage you to think about your own transferable skills in the context of becoming part of business workforce through identifying your experience, reflecting on your learning so that you can plan towards your goals and aspirations.
This module provides a comprehensive introduction to marketing theory and practice, as well as a range of market research techniques. You’ll learn how organizations identify and understand their customers and how they use these insights to develop marketing strategies to compete in their markets.
Accounting for Managers (Foundation)
This module introduces you to how financial information for businesses is prepared, presented and interpreted by internal and external users. As well as delivering theory and technical information, practical application is presented through worked examples, group working and discussions.
Economics of Business
This module helps provide you with an understanding of what drives economic activity in markets and business and will explain the analytical framework which determines policy within in the macro economy and the international economy. You’ll have the opportunity to apply economic analysis to business problems and current macroeconomic issues.
Small Business Enterprise and Planning
This module gives an introduction to the tools and techniques associated with Business Planning at both strategic and operational levels. In term two the focus changes to be more specifically related to small and medium sized enterprises using some examples from well-known companies. The tutorials feature a ‘hands on’ approach to a small business experience with the teams acting as the directors of a small business.
Management and Research Methods
This module introduces you to the theory and practice of research methods to learn and identify the different techniques, philosophies and methods researchers need to understand to conduct high quality research.
Cross Cultural Management
In today’s globalised world, a large majority of companies have offices dispersed across countries, cultures and time zones. Managers of these companies are increasingly engaging in business activities with people from different cultural backgrounds. The ability to navigate across cultures has become a desirable quality for all internationally active companies and institutions. This module aims to equip students with the essential knowledge in cross-cultural management and develop their skills and competence in dealing with intercultural situations. Studying this module will create a solid basis for operating management tasks at an international level.
Managing and Communicating Brands
This module builds on your knowledge of the fundamentals of the branding process. You will explore global brand management issues through coursework including a case-study based written assignment and have the opportunity to express your creativity by working in groups to develop your own unique brand concept and support it with brand documents and marketing communications materials which will be displayed at an open exhibition.
The Customer Experience
This is a highly topical module which focuses on the increasingly important area of the customer experience. It brings together aspects from other second year modules including customer insight, marketing communications and market research and considers how they influence the customer experience. It is an interactive module and gives you the opportunity to research the customer experience across a variety of businesses and sectors.
This module will explain a range of traditional and emerging theories of communication and persuasion. You’ll have the opportunity to learn about the latest techniques for engaging with and influencing customers. This should help you understand how these elements can then be integrated into an effective marketing communications mix.
Year 3 (Optional placement year) The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.
Final year Core modules:
Dissertation projects are wide ranging and you are encouraged to work in areas of particular interest. In order to support you in the research process you are required to submit an outline reseach proposal by the beginning of November in the final year. The research proposal for the dissertation is to be submitted by week 10 of the Autumn term. The research project must be written up using an appropriate format.
And or either -
This module highlights the role of strategic management in organisations and helps make you aware of the key strategic management approaches that assist managers in delivering both short and long term aims, goals and objectives for the organisation. It is underpinned by theory that then provides a tool kit for strategic analysis and demonstrates how this can aid management teams make business decisions in today’s complex and turbulent environments.
Strategic Marketing Planning
This module will consolidate and build on previous studies in Marketing within a strategic marketing planning framework. The module gives you the opportunity to develop your analytical and practical skills in relation to creating, presenting and defending strategic marketing plans, which you will then implement in a computer-based simulation of a dynamic, and highly competitive, marketing environment.
Option modules: Choose 2 from a list which may include:
Advertising Strategy and Planning
The module builds upon the knowledge developed in the first two years of your study. It provides an understanding of contemporary advertising theory, strategies and practices, and gives you the opportunity to use your practical and creative skills in the development of advertising plans.
Marketing for Small Business
Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing.
This module considers the issues relating to Business and the Environment in a European context. It relates to the role of legislation and market forces in the important area of sustainable development. As it is a current issue presentation topics are selected by you bringing in current articles from the press related to environmental issues and we group them into relevant topic areas.
The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. This module aims to consolidate information from other modules that you have studied previously and modules on the Global Marketing course in order to develop an advanced understanding of marketing at international or global level. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.
This module considers the fundamental issue of competitiveness and helps you to consider a strategic perspective on globalisation. You'll explore the benefits of location (such as costs, consumer preferences and technology) and the internationalisation of business through the impact of multinationals and global supply chains. In term 2 you'll focus on international business functions such as marketing and human resources.
Business and the Entrepreneur
Entrepreneurship, enterprise and innovation are all key words in contemporary business. This module considers the theory and practice of entrepreneurship in the current world business climate. Together we range from the large corporation to the small business and from the UK to the Far East.
Business Responsibility & Sustainability
This module explores how social, economic and environmental responsibilities are incorporated into the business organisations. It adopts a complementary approach and builds upon existing management and strategy modules, focusing specifically on corporate responsibility and sustainability dimensions in global business organisations. This module consists of two distinct but related elements, the first will examine the concept of corporate responsibility, its applicability in the context of a business organisation and the challenges of managing it in a globalised world. The second will address sustainability and sustainable development and its implications for business operations. This module is part of the University of Huddersfield’s commitment to the United Nations Principles of Responsible Management Education (PRME).
Marketing and Management of Innovation
This module explores the management of innovation and in particular, the new product development process. It considers the role of marketing in this process and also looks at the use of new technologies and new approaches to marketing. You'll have the opportunity to develop your own innovative idea, present the concept to the class and put together a convincing and innovative marketing strategy, which is written up in a report.
We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.
We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.
We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.
Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.
When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.
The Higher Education Funding Council for England is the principal regulator for the University.
The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad. This paid position provides the opportunity for further personal development and a real world context in which you apply the knowledge and skills obtained on the course.
Huddersfield Business School's Placement Unit won the National Undergradute Employability (NUE) award in 2017 for ‘Best University Placement Service' for their hard work and innovative ideas.
Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.
Previous placement providers have included companies such as Yorkshire Water, DePuy International Ltd, Thornton & Ross Ltd, Cummins Turbo Technologies, Marks and Spencer, Canon UK Ltd, Hays Recruitment and the House of Lords.
Employment prospects for students remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, Government, the media, industry and manufacturing
Professional links and accreditations
Chartered Institute of Marketing (CIM) Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers.
Students will also have the opportunity to participate in The Pitch, a national competition run by the CIM involving the development of a marketing communications campaign for a well know brand.
Teaching and assessment
You will be taught through a series of lectures, seminars, tutorials, assignments, exams, individual projects and a management training programme. Assessment will include exams, short-answer questions, essays, in-class tests, verbal presentations, group projects, clinical case studies, reflective portfolios and a dissertation.
21.67% of the study time on this course is spent in lectures, seminars, tutorials etc.
If you are concerned about adapting to study at university level, then our Learning Development Group, (LDG) based in the Business School building offers a dedicated service helping our students to improve their academic skills in areas such as presentations skills, time-management, academic reading, referencing or academic writing, research for essay preparation and how to prepare effectively for examinations.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.
The Business School was opened in 2010 at a cost of £17m and is the most eco-friendly building on campus. It's a state-of-the art facility and provides you with a modern, professional environment in which to learn and develop. Located right next to the Huddersfield Narrow Canal it's in a leafy and picturesque location at the heart of the campus.
The Learning Development Group (LDG) offer a dedicated service helping our students to improve their academic skills in areas such as referencing, presentations skills, time-management, academic reading, referencing or academic writing.
Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to our students on sandwich courses as well as giving advice in areas such as interview skills and preparing CV's and covering letters.
Excellent teaching rooms combine with fully-equipped computer labs to provide access to technology and learning resources alongside 'The Street' cafe which offers space for socialising, networking and relaxation over a wide selection of fresh food and hot and cold drinks.
How much will it cost me?
The full-time undergraduate tuition fee for 17/18 entry is £9250.
Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).
If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.
Please email the Student Finance or call 01484 472210 for more information about fees and finance.
There are a wide range of opportunities to study abroad at a European partner institution through the Erasmus programme. We have partnerships with universities in Denmark, Finland, Holland, France and Germany.
Studying abroad enables you to meet new friends from different countries. You have the opportunity to improve your language skills, understand different cultures, travel and have fun. You'll also be exposed to different teaching methods and approaches to your subject. And above all, you'll have something interesting on your CV that tells a potential employer something about your personality and have an international network of friends useful for your future career!
f you are an international student (including EU) you can check if you meet our entry requirements (both academic and English language) by visiting our country pages.
If you do not meet the entry requirements you can consider completing a degree preparation programme (if you are from a country outside of the EU) at the University's International Study Centre (ISC). You can call the ISC on +44 (0) 1273 339333 to discuss your options. You can also complete the online application form or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers.
If your English language is not at the required level (IELTS 6.0 overall), we have a range of Pre-Sessional English programmes that you can enrol on before starting your degree programme. You will not need to take an IELTS test after completing one of our Pre-Sessional English programmes.
How to apply
We hope you are interested in what you have seen and want to apply to join us.
Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website.